By Michael Sims
This booklet presents advertising, advertisements, and branding execs with the final word consultant on find out how to deal with a brand new account and the way to effectively retain current debts. it's a sensible guide that lays out directions, assistance, and methods for professionals looking to maintain their consumers chuffed.
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Extra info for Agency Account Handling: Avoiding Blood, Sweat and Tears
So all the good intentions of preparation go out of the window. But remember, the pressure is on. So you still need to prepare and it can be quite effortless. Doing Homework on Your New Client(s) There are some quick, low-involvement devices to allow you to have an informed conversation in your ﬁrst week: ž ž First of all, understand exactly what activity is undertaken for which part of the client company and which other agencies work with the client (this should have been gleaned from the interview, but a phone call to your prospective boss will clarify this).
Examples of unacceptable questions: ž ž Are you single or married? Are you pregnant or intending to become pregnant? 20 CHOOSING AN AGENCY ............................................................................................................ ž ž Who stays at home when the kids are ill? How many days off work did you have last year because of your disability? uk) and read some books on speciﬁc interview questioning. 3). One interview will not be enough. You will need to ask your colleagues to interview the best candidates, but I would suggest you give them a similar matrix so that you have a basis of discussion.
When meetings are booked, note them. Use pencil for ﬂexibility. Carry it around with you so that you know when and where you should be. g. red for a hot date, beige for ﬁnancial adviser appointments). But make sure you only have one diary – life is complicated enough. Centralize your addresses, contact numbers etc. in a card index system or a PC address database. This will rid your desk of all those loose business cards and Post-it notes. If you go electronic, then persuade your team to invest in a business card scanner.
Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims