By Pira International Ltd, Richard Romano
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Extra info for Analogue-to-Digital Printing - Navigating the Transition
Personalised or customised packaging), it may gain the traction that other digital processes have thus far failed to gain. 30 Packaging ���������������� trends Labels Labels are printed products that are closely related to tags and wraps, each of which refers to specific things in packaging parlance. A label is a printed substrate attached to a package, and usually provides branding information. —and is often a heavy paper stock loosely attached to the item to which it refers. Think of a price tag on an article of clothing, for example.
Pira International data on run lengths for books has found: However we define run length for small and self publishers, the runs will on average be far lower than runs produced by traditional publishers. The newspaper industry’s troubles in the Internet age have become the stuff of legend, as eyeballs shift from print editions to the Internet27. As the figure below shows, newspapers did very well when television first penetrated the majority of American households. It’s interesting to note that newspaper circulation peaked in 1973, and started to ebb over the course of that decade.
It makes more sense to look at run length changes by printing process—to an extent—but even more sense to look at run length by specific printed product. This is where the real conversation needs to occur. Unfortunately, there have been very few comprehensive studies conducted on run length by specific product, and those that have been conducted are fraught with potential problems. As mentioned earlier, part of this problem is simply the definition. That is, there has never really been a clear definition of what ‘run length’ specifically refers to.
Analogue-to-Digital Printing - Navigating the Transition by Pira International Ltd, Richard Romano